My Work

All the visuals, videos, and animations featured here are projects that I personally developed with my team and agency partners. They represent the strategic work we executed together, highlighting both the creative and operational aspects of my leadership.

Throughout my career, I’ve thrived on navigating change and adapting to new challenges across industries. Since joining Meta in 2021, I’ve focused on managing global enterprise accounts and driving operational improvements for our consumer VR products. My role has evolved from working with enterprise clients to enhancing direct-to-consumer post-sales service experience. This shift has allowed me to apply my experience in managing complex operations to the fast-paced world of consumer products. By streamlining processes and supporting product launches, I’ve worked closely with cross-functional teams to deliver results that scale globally.

Before Meta, I led marketing at Memories Group, a travel and experience company in Myanmar with sub-brands including four hotels, hot air ballooning, and private charter boating experiences. When the pandemic struck in 2020, it posed significant challenges for the hospitality industry, particularly in managing hotels and experiences.

Cash flow was critical, and we needed creative solutions to sustain the business. I collaborated with the sales team to shift strategies, generating revenue during this difficult time. This experience highlighted the importance of adaptability and thinking outside the box when navigating uncertainty.

At Yoma Bank, I played a central role in the bank’s transformation. Navigating the strict regulations of Myanmar’s Central Bank, I led the internal communication stream and co-led the branch transformation as part of the bank’s digital shift.

During my time at Yoma Bank, I also supported the launch of the SMART digital product and Myanmar’s first prize-linked account, JZu, in 2017 and 2018, respectively. Additionally, I worked with third-party production teams to develop the Red character mascot and produced a series of TVC animations that played a key role in the bank’s branding and outreach efforts.

One of the most demanding projects was bringing 3,000 employees together for the 25th-anniversary celebration, which tested our ability to coordinate and execute on a large scale while ensuring alignment across the bank. As part of the anniversary, I led year-long marketing campaigns, press conferences, and CSR initiatives under the 25for25 theme—giving back to the community, customers, and staff in 25 meaningful ways. This project strengthened Yoma Bank’s brand and deepened its connections with the community.

At Yoma Bank, I had the privilege of contributing to the bank’s transformation by building a 24/7 contact center from the ground up. As program manager, I collaborated with teams from construction, IT, HR, and vendors to ensure a seamless launch.

Securing the 9662 number spelling YOMA was a rewarding challenge, particularly after overcoming hurdles with telecom companies. The contact center reduced response times by 30% and saved 5% in annual operational costs in its first year, driving customer satisfaction and supporting the bank’s overall growth.

Before Yoma Bank, I spent eight years managing a USD 7M+ B2B sales territory in North America for the Consumer Product Goods sector, specifically in Health and Beauty. Leading B2B accounts with top retailers like Amazon and Nordstrom Rack, I consistently exceeded sales targets, achieving 125% to 135% of my quotas.

Across industries, whether in tech, hospitality, or banking, my strength has always been my ability to adapt quickly, solve complex problems, and collaborate effectively with diverse teams. Embracing change has been essential for success, and I thrive on finding new ways to deliver impactful results.